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Casualverb

droppare

to drop, to release (content, a product)

Literal Translation

"to drop"

Formal Equivalent

pubblicare, rilasciare

Examples in Context

"Quando droppi il prossimo video?"

"When are you dropping the next video?"

"Ha droppato il merch nuovo ieri sera."

"He dropped the new merch last night."

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Cultural Note

Italianized with the -are first conjugation ending. Used by YouTubers and influencers when releasing new videos, merchandise, or collaborations. Also used in gaming contexts for loot drops.

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