Casualnoun
flex / flexare
to show off, to brag
Formal Equivalent
ostentare, vantarsi
Examples in Context
"Ha comprato le scarpe nuove solo per flexare su Instagram."
"He bought new shoes just to flex on Instagram."
"Che flex assurdo, si è fatto vedere con la Lamborghini."
"What an insane flex, he showed up with the Lamborghini."
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Cultural Note
Used both as a noun ('che flex!') and as an Italianized verb ('flexare'). Common among influencers showing off luxury items, brand deals, or subscriber counts. The culture of flexing is often parodied by Italian creators.
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