Casualnoun
hype
hype, excitement, anticipation
Formal Equivalent
entusiasmo, attesa
Examples in Context
"C'è troppo hype per la live di stasera!"
"There's so much hype for tonight's livestream!"
"Non hypare troppo, poi rimani deluso."
"Don't hype it up too much, you'll be disappointed."
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Cultural Note
Used as an invariable noun ('l'hype') and sometimes as a verb ('hypare'). Central to streaming and influencer culture where building anticipation for events, drops, or announcements is key to engagement.
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