I have lost the shop loyalty card.
'Punti' = POON-tee. 'Negozio' = neh-GO-tsyo. Short, simple phrase.
A lighter, everyday loss situation — asking a shop assistant about replacing a loyalty card.
'Carta dei punti' or 'carta fedeltà' (loyalty card) is widely used in Italian supermarkets and shops. 'Ho perso' (I have lost) is the passato prossimo of 'perdere'. Italian retailers including Esselunga, Conad, Coop, and Carrefour all issue loyalty cards. Most can be replaced using your codice fiscale or registered mobile number — points are linked to the account, not the card.
Posso recuperare i punti sulla nuova carta?
Can I recover my points on the new card?
Yes — points are linked to your account, not the physical card.
Uso il numero di telefono al posto della tessera.
I use my phone number instead of the card.
Most Italian supermarkets now allow phone-number lookup.
Ho perso la carta Esselunga — come ottengo il duplicato?
I have lost my Esselunga card — how do I get a duplicate?
Esselunga: go to customer service desk with ID; free replacement.
Italy's supermarket loyalty programmes are among the most sophisticated in Europe. Esselunga's 'Fidaty' card, Conad's 'Socio Conad' and Coop's membership card all offer significant discounts and vouchers. The Codice del Consumo (Consumer Code) gives Italian shoppers the right to access their personal data held by retailers and request its deletion under GDPR.