Phrases › Bargaining at the Market › È genuino?

È genuino?

Is it genuine?

Pronunciation

'Genuino' — 'je-nwI-no'. Four syllables. Stress on third. The 'ui' is a quick glide.

When to use it

Asking for authenticity confirmation — especially for food products at food markets or antiques at flea markets. Sincere vendors will confirm; dishonest ones will over-assure.

What it means

'Genuino' = genuine/authentic. Widely used for food (no additives, natural) and objects (authentic, not fake). For food: 'prodotto genuino' = natural, unprocessed product.

Variations

È prodotto da lei?

Did you produce it yourself?

At food markets — asking if they're the actual producer

Ha dei documenti?

Do you have any documentation?

Asking for certificates — for antiques, art or regulated food products

Posso fidarmi?

Can I trust it / Can I trust you?

Direct trust question — said with a smile, not aggressively

Mini Dialogue

Cliente: Questo miele è genuino? Non è di importazione? Venditore: Prodotto dalle mie api — apicoltura biologica in Toscana. Guardi il colore — ambra pura. Cliente: Ha l'etichetta con le sue informazioni? Venditore: Sì, c'è tutto — denominazione, indirizzo, anno di produzione.

Customer: Is this honey genuine? It's not imported? Vendor: Produced by my bees — organic beekeeping in Tuscany. Look at the colour — pure amber. Customer: Does it have a label with your information? Vendor: Yes, everything is there — denomination, address, year of production.

Cultural Note

Italian food markets ('mercati agricoli') are regulated — sellers must declare if they're producers ('produttori') or resellers ('rivenditori'). Producers are usually identifiable by their product knowledge and regional labels. Always ask to see the label.

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