How do you clean this jewellery?
'Pulisce' — pu-LI-she. Three syllables. The 'sc' before 'e' sounds like 'sh'.
Ask before leaving the shop so you know how to maintain your purchase. Different metals and gemstones require different cleaning methods. Some stones are damaged by ultrasonic cleaners or chemicals.
'Come si pulisce' = how does one clean it (impersonal 'si'). 'Questo gioiello' = this jewellery piece. Cleaning advice varies: gold can be cleaned with mild soap; pearls must only be wiped with a soft cloth; opals and emeralds must avoid chemicals; diamonds handle ultrasonic cleaners well.
Posso usare il pulitore ad ultrasuoni?
Can I use an ultrasonic cleaner?
Important for sensitive stones.
Che prodotti devo evitare?
What products should I avoid?
Safety question for stone care.
Fate pulizie gratuite?
Do you do free cleaning?
Many jewellers clean purchased items for free.
Italian jewellers typically offer free lifetime cleaning for pieces they sell. This service builds the long-term relationship Italian gioiellieri value highly. Bring jewellery in for professional cleaning twice a year — this also allows the jeweller to check that clasps and settings are secure.