Is VAT included in the price?
'IVA' — EE-va. Pronounced as a name — each letter an acronym.
Ask in business contexts or when comparing prices. In Italy, all consumer prices must display VAT included. However, in B2B quotes or online platforms, prices may be shown excluding VAT.
IVA = Imposta sul Valore Aggiunto (Value Added Tax). 'Inclusa nel prezzo' = included in the price. In Italy, consumer prices always include IVA by law. The standard rate is 22%; reduced rates apply to food (10%), books/newspapers (4%), and basic goods (4%).
Il prezzo è IVA esclusa?
Is the price VAT excluded?
B2B context — asking if VAT will be added.
Qual è l'aliquota IVA su questo prodotto?
What is the VAT rate on this product?
Asks for the specific rate.
Ho diritto al rimborso IVA come turista?
Am I entitled to VAT refund as a tourist?
Tax-free shopping for non-EU tourists.
Non-EU tourists can reclaim IVA on purchases over €155 in Italy through the 'Tax Free Shopping' scheme. Look for the 'Tax Free' sign in shops, get a form stamped at customs on departure, and claim at airport refund counters (or by mail).