I'd like to colour my hair.
Stress 'co-lo-RA-re'. 'Colorare' is the standard term; 'tingere' (to dye) is equally used.
Use this when you want a full colour treatment. Follow it with your desired colour or ask for advice. Many Italian hairdressers will consult before proceeding.
'Colorare' and 'tingere' are both correct for dyeing hair. 'Tingere' is slightly more technical and favoured by professionals: 'Mi vuole tingere i capelli?' (Would you dye my hair for me?). 'Colorazione' is the noun for the colour treatment.
Vorrei tingere i capelli di castano.
I'd like to dye my hair chestnut brown.
Specifying the colour.
Voglio fare le schiariture.
I want to get highlights.
For highlights/lightening.
Vorrei coprire i capelli bianchi.
I'd like to cover the grey hair.
For grey coverage.
Italian women take great pride in their hair ('i capelli sono la cornice del viso' — hair is the frame of the face). Italians are particularly attentive to how hair colour complements skin tone ('incarnato'). Italian hair colouring products like Wella, L'Oréal Professionnel, and Schwarzkopf are popular, but many Italian salons have their own house brands.