Phrases › Food Shopping › Avete i prodotti a marchio del negozio?

Avete i prodotti a marchio del negozio?

Do you have own-brand products?

Pronunciation

a-VE-te i pro-DOT-ti a MAR-kyo del ne-GO-tsyo

When to use it

Asking about the supermarket's own-label products, which are often significantly cheaper.

What it means

Italian supermarket chains have their own labels: Coop has the Coop brand, Esselunga has 'Esselunga' label, Conad has 'Conad' and 'Sapori e Dintorni'. These products are often made by the same manufacturers as branded goods but sold at 20–40% lower prices.

Variations

C'è una versione più economica?

Is there a cheaper version?

General request for a lower-cost option

Qual è il meno caro?

Which is the cheapest?

Direct question about price

Il prodotto Coop è buono come quello di marca?

Is the Coop product as good as the branded one?

Asking for a quality comparison

Mini Dialogue

— Avete i prodotti a marchio del negozio? — Sì — per la pasta abbiamo la nostra linea a un euro e venti. — Risparmio rispetto alla Barilla? — Circa il trenta per cento — stessa qualità.

— Do you have own-brand products? — Yes — for pasta we have our own line at one euro twenty. — Savings compared to Barilla? — About thirty per cent — same quality.

Cultural Note

Italy's Coop supermarket chain is a consumer cooperative — members own shares and receive dividends. Coop's own-label products have a strong reputation for quality and value. Coop Italia is one of the country's most trusted food brands.

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