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PhrasesFood ShoppingHa la carta fedeltà del negozio?
A2

Ha la carta fedeltà del negozio?

Do you have the store loyalty card?

Pronunciation

a la KAR-ta fe-del-TA del ne-GO-tsyo

When to use it

Asking a customer about their loyalty card, or asking a cashier about available loyalty programmes.

What it means

Italian supermarket chains operate loyalty card programmes (carte fedeltà or carte punti). Coop has the Carta Socio, Esselunga the Fìdaty, Conad the Carta Insieme. These cards offer points convertible to discounts, exclusive offers, and cash-back. They are very popular among Italian shoppers.

Variations

Voglio fare la carta fedeltà.

I want to get a loyalty card.

Asking to sign up for a card

Quanti punti ho accumulato?

How many points have I accumulated?

Checking the points balance

Il doppio punti vale ancora?

Is the double points offer still on?

Asking about a promotional points multiplier

Mini Dialogue

— Ha la carta fedeltà del negozio? — Sì — la Carta Insieme Conad. — Bene — posso inserirla io? — Certo — o me la passa.

— Do you have the store loyalty card? — Yes — the Conad Carta Insieme. — Good — can I insert it? — Of course — or you can hand it to me.

Cultural Note

Coop Italy's Carta Socio is more than a loyalty card — it confers membership in the cooperative with voting rights and dividends. Coop holds member meetings and AGMs. About 9 million Italians are Coop soci (members), making it one of Italy's largest civil society organisations.