How much does this cost?
'Costa' — 'KOS-ta'. Two syllables, stress on first. Short and direct — say it confidently.
The first question at any market stall. Direct and completely natural. Always ask the price before picking anything up — this avoids obligation.
'Quanto' = how much. 'Costa' = costs (third-person singular of 'costare'). For plural items: 'Quanto costano questi?' Italian market vendors prefer direct communication — no small talk needed.
Quanto costano questi?
How much do these cost?
Plural — multiple items
Qual è il prezzo?
What is the price?
Slightly more formal — useful if 'quanto costa' seems too blunt
Quanto lo fa pagare?
How much do you charge for it?
Colloquial alternative — implies negotiation is possible
Italian market ('mercato') vendors are masters of the art of conversation. Starting with 'quanto costa?' signals you're a serious buyer, not just a tourist taking photos. This triggers the negotiation dance that both parties often enjoy.