Phrases › At the Hairdresser › Vorrei fare il trattamento alla keratina.

Vorrei fare il trattamento alla keratina.

I'd like to have a keratin treatment.

Pronunciation

Stress 'ke-ra-TI-na'. 'Trattamento' = trat-ta-MEN-to.

When to use it

Request this when you want a semi-permanent straightening and smoothing treatment. It is popular for reducing frizz, adding shine, and making hair more manageable.

What it means

'Trattamento alla keratina' = keratin treatment. 'Keratina' = keratin (a protein naturally present in hair). Types in Italian salons: 'lisciatura brasiliana' (Brazilian blowout), 'keratina classica', 'nanoplastia'. Results typically last 2–4 months.

Variations

Vorrei fare la lisciatura brasiliana.

I'd like a Brazilian blowout.

Specific type of keratin treatment.

Quanto dura il trattamento alla keratina?

How long does the keratin treatment last?

Asking about duration.

Il trattamento contiene formaldeide?

Does the treatment contain formaldehyde?

Asking about ingredient safety.

Mini Dialogue

— Vorrei fare il trattamento alla keratina. Ho i capelli troppo crespi. — La keratina è perfetta per lei. Quanto sono lunghi i capelli? — Fino alle spalle. — Allora il trattamento dura circa due ore e devi aspettare tre giorni prima di lavarli.

— I'd like a keratin treatment. My hair is too frizzy. — Keratin is perfect for you. How long is your hair? — To the shoulders. — Then the treatment takes about two hours and you have to wait three days before washing it.

Cultural Note

Keratin treatments in Italy are regulated under EU Cosmetics Regulation (EC) 1223/2009, which bans formaldehyde above 0.2% in cosmetic products. Italian salons are legally required to use compliant products, and many market their treatments as 'senza formaldeide' (formaldehyde-free). The 'lisciatura brasiliana' has been one of the fastest-growing salon services in Italy since 2012.

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