My blonde hair has turned yellow. How do I lighten it?
Stress 'in-gial-LI-ti' (yellowed). 'Schiarisco' = schia-RI-sco — I lighten.
Use this when blonde or highlighted hair has become brassy or yellow-toned. Italian hairdressers have specific techniques for toning and correcting unwanted warm tones.
'Gialli' = yellow (masculine plural). 'Diventati' = have become (past participle of 'diventare'). 'Schiarire' = to lighten/brighten. The solution is usually a 'toner' or 'shampoo antigiallo' (purple shampoo). 'Tono freddo' (cool tone) vs 'tono caldo' (warm tone) is key vocabulary.
Ho le punte arancioni dopo la decolorazione.
My ends are orange after bleaching.
Orange tones post-bleach.
Avete uno shampoo antigiallo?
Do you have a purple shampoo?
Asking for a specific product.
Vorrei un tono più freddo, platino.
I'd like a cooler tone, platinum.
Specifying desired colour direction.
Blonde ('biondo') is very popular in Italy despite not being the country's most common natural hair colour. The maintenance of 'biondo platino' (platinum blonde) is a major segment of Italian salon revenue. Italian colour technicians ('coloriste') are highly trained in tone correction ('correzione cromatica').