How much does the ticket cost?
QUAN-to CO-sta — clear stress on first syllable of each word. 'Quanto' rhymes with 'want-o'.
Ask at the box office before buying. Useful when unsure whether discounts apply. Also appropriate at a ticket machine if no price is displayed.
Standard Italian cinema tickets cost between €7 and €12, depending on the city and cinema type. Multiplexes tend to be more expensive. Discounts apply for students (under 26), seniors (over 65), children, and often for weekday matinees. Wednesday is the cheapest day nationally.
C'è uno sconto per studenti?
Is there a student discount?
Always worth asking — usually requires a student card.
Il biglietto ridotto quanto costa?
How much is the reduced-price ticket?
Direct question about the discounted rate.
È incluso il 3D nel prezzo?
Is 3D included in the price?
3D glasses are sometimes charged separately in Italy.
Many Italian cinemas offer a 'carta fedeltà' (loyalty card) that gives discounts or a free ticket after a certain number of visits — worth asking about if you are staying long-term.