Do you have a loyalty card?
fe-del-TA — stress on final syllable. 'fedeltà' has an accent on the last 'a'.
Ask at the box office when buying tickets. Good to ask on your first visit to a new cinema. Italian multiplex chains usually offer loyalty programmes with points or stamps.
Major Italian cinema chains like The Space Cinema, UCI Cinemas, and Odeon offer loyalty cards ('carte fedeltà' or 'tessere'). These give points per visit, discounts on certain days, or free tickets after a number of visits. Some offer app-based loyalty programmes.
Come funziona la vostra tessera?
How does your membership card work?
Asks for an explanation of the loyalty programme mechanics.
Posso fare una tessera oggi?
Can I sign up for a card today?
Initiates sign-up process on the spot.
Ho già la tessera. Posso usarla?
I already have the card. Can I use it?
Confirms you are a member and want to apply your card.
Italian multiplex chains compete aggressively for regulars. The Wednesday discount and loyalty cards are the two main tools — savvy Italian cinemagoers combine both for maximum savings.