How should I store the bread?
'Conserva' — stress on 'con-SÈR-va'. Three syllables. The 'c' before 'o' is hard.
Ask the baker for advice on storing bread, especially artisan sourdough loaves that have different storage requirements from commercial bread.
'Come si conserva?' = 'How does one preserve it?' — impersonal construction. Italian bakers are full of practical advice about bread storage and welcome this question as a sign that the customer values their product.
Quanto dura?
How long does it last?
Simple question about shelf life
Si può congelare?
Can it be frozen?
Many artisan breads freeze well and can be refreshed in the oven
Va tenuto in frigorifero?
Should it be kept in the fridge?
The answer is almost always no — the fridge stales bread faster
Italian bakers universally advise against storing bread in the fridge — cold air accelerates starch retrogradation, making bread stale faster. The traditional method is a cloth bag ('sacchetto di tela') or a ceramic bread bin ('portapane'). Plastic bags trap moisture and make the crust soft.