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PhrasesAt the SupermarketDove si trova il reparto frutta e verdura?
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Dove si trova il reparto frutta e verdura?

Where is the fruit and vegetable section?

Pronunciation

'Verdura' — 'ver-DU-ra'. Three syllables, stress on second. The 'r' is lightly trilled.

When to use it

Your first navigation question in an unfamiliar Italian supermarket. Layout varies — asking is always the quickest solution.

What it means

'Dove si trova' = where is (it found). Impersonal reflexive 'si trova' is the standard way to ask where something is located in Italian. 'Il reparto' = the section/department.

Variations

Dov'è la frutta?

Where is the fruit?

Shortened version — perfectly understood

Mi può indicare il reparto verdura?

Can you point me to the vegetable section?

More polite — asking for directions specifically

La frutta è in fondo?

Is the fruit at the back?

Guessing the layout — fruit is often at the back in Italian supermarkets

Mini Dialogue

Cliente: Scusi, dove si trova il reparto frutta e verdura? Commesso: È in fondo al negozio, girando a sinistra dopo i latticini. Cliente: Grazie. E il reparto pane? Commesso: È vicino all'ingresso, sulla destra.

Customer: Excuse me, where is the fruit and vegetable section? Assistant: It's at the back of the shop, turning left after the dairy section. Customer: Thank you. And the bread section? Assistant: It's near the entrance, on the right.

Cultural Note

Italian supermarkets ('supermercati') often have a separate weighing area near the fruit and veg section. You must weigh and print a price sticker before going to the till — doing this at the till itself is not possible.