What shoe size do you take?
'Numero' — 'NOO-me-ro'. Three syllables, stress on first. Don't say 'nu-ME-ro'.
The first question any Italian shoe shop assistant asks. Know your European shoe size — Italian sizes follow the European standard.
For shoes, Italians use 'numero' (number/size), not 'taglia' (size for clothing). 'Porta' from 'portare' — you 'carry/wear' your size in Italian. EU sizes: men's 39–47, women's 35–42.
Che misura porta?
What size do you take?
'Misura' = size/measure — used interchangeably with 'numero' in some regions
Porto il quarantadue.
I take a forty-two.
The answer — use this to respond
Non conosco il mio numero europeo.
I don't know my European size.
If you only know UK/US sizes, say this and they'll measure your foot
Italy is one of the world's centres for shoe manufacturing. The Marche region — especially around Macerata — produces a huge percentage of Italian footwear. Knowing this helps appreciate why Italian shoe shops can be so passionate about their products.