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PhrasesAt the MarketQuanto costa questo?
A1

Quanto costa questo?

How much does this cost?

Pronunciation

KWAN-to KO-sta KWE-sto

When to use it

When you see a product without a price tag or want to confirm the price.

What it means

This is the most fundamental market phrase. Markets often display prices per kilo on signs, but for loose items or unclear pricing, asking directly is normal. Vendors expect the question and answer readily.

Variations

Quant'è?

How much is it?

Very short, informal — common at busy stalls

Quanto viene?

How much does it come to?

Slightly more informal, used after selecting items

Che prezzo fa?

What price does it make?

Common in southern Italy

Mini Dialogue

— Quanto costa questo melone? — Tre euro l'uno, signora. — Va bene, lo prendo. — Eccolo, buona giornata!

— How much does this melon cost? — Three euros each, madam. — All right, I'll take it. — Here you go, have a nice day!

Cultural Note

Italian street markets (mercati rionali) are a cornerstone of daily life. Prices are often negotiable on vegetables and fruit, especially late in the day when vendors want to reduce stock.