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PhrasesAt the SupermarketQuesto è in offerta?
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Questo è in offerta?

Is this on offer?

Pronunciation

'Offerta' — 'of-FER-ta'. Three syllables, stress on second. Double 'f'.

When to use it

When a price tag seems lower than expected, or when a product is displayed with a special offer sign. Checking before putting it in your basket.

What it means

'In offerta' = on offer/on sale. 'È in offerta' = it is on offer. Italian supermarkets run weekly 'volantino' (leaflet) offers. The 'bollino rosso' (red sticker) often marks reduced items.

Variations

C'è il volantino delle offerte?

Is there the offers leaflet?

'Volantino' = the weekly offers flyer — ask for it at the entrance

Fino a quando dura l'offerta?

How long does the offer last?

Checking when the offer expires

Il prezzo sul cartellino è quello scontato?

Is the price on the label the discounted one?

Confirming the displayed price already includes the discount

Mini Dialogue

Cliente: Questo è in offerta? Commessa: Sì — questa settimana è al trenta percento. Era due euro e venti, ora viene un euro e cinquantaquattro. Cliente: Quanto tempo dura? Commessa: Fino a sabato.

Customer: Is this on offer? Assistant: Yes — this week it's thirty percent off. It was two euros twenty, now it's one euro fifty-four. Customer: How long does it last? Assistant: Until Saturday.

Cultural Note

Italian supermarket chains distribute weekly offers via 'volantini' (leaflets) — still physically printed and widely read. Apps from chains like Esselunga, Conad and Coop now also send offer notifications. Savvy Italian shoppers plan meals around weekly offers.