How do you correctly clean glasses?
pu-LIS-ko-no — four syllables, stress on second. 'Correttamente' — long adverb, six syllables.
Ask at any time when purchasing glasses or accessories. Proper cleaning prevents lens scratching and coating damage.
'Si puliscono' = they are cleaned (impersonal reflexive). 'Correttamente' = correctly. Correct cleaning: use 'panno in microfibra' (microfibre cloth), 'spray per lenti' (lens cleaner spray) or water. Never use: shirt fabric, paper tissue, dry rubbing. Anti-reflective coatings are delicate. Ultrasonic cleaners ('ultrasuoni') available at opticians.
Posso usare la maglietta per pulire le lenti?
Can I use my T-shirt to clean the lenses?
Never — fabric fibres scratch anti-reflective coatings
Come si conservano gli occhiali?
How should I store glasses?
Always use the case when not wearing — prevents lens scratches and frame distortion
Le lenti si sono graffiate. È possibile sostituirle senza cambiare la montatura?
The lenses got scratched. Is it possible to replace them without changing the frame?
Yes — lenses can be replaced into existing frames if in good condition
Italian opticians offer free microfibre cloths and lens cleaning kits with every purchase. Italian consumers are generally very fashion-conscious about eyewear — frames are treated as accessories and Italians invest in quality frames from brands like Dolce & Gabbana, Prada, Gucci, and Giorgio Armani (all with Italian optical lines). The Italian eyewear industry is worth €5 billion annually, with Cadore (Belluno province, Veneto) being the global capital of frame manufacturing.